Hoss Intropia is a fashion company present in more than 48 countries, with more than 1500 stores throughout the world. Hoss Intropia is much more than clothes. Their philosophy rests upon the concept of “intropia”, a term born from the fusion of introspection and utopia, which means to pursue a dream, a life longing.
The company was facing its “Intropia” change of brand and new image relaunch. They contacted us to carry out their new website redesign, in line with the new global strategy.
Working along with Intropia’s technical and design teams, we took charge of the creation, design and UX of the new site, adapting the new platform to the company’s new image and brand. At all times, we looked for a clean, elegant and exclusive image which reflected the company values and new brand. At the same time, we developed a platform able to achieve the business established goals: to sell. A good design is not only a nice visual image, but also being able to impact on the company results.
Design, UX and Interaction
The design integration has been made in a reusable and modular way, following best practices.