The Project

mStore Operations (mSO) is a brand new business app designed to support the in-store operations of fashion retail companies. Designed by former managers of Zara and Abercrombie, mSO solves the new challenges that fashion retailers face in their transition to the fast-fashion model and in the convergence with online retail. With mSO standard store operations can be managed paperlessly and the store has a real time connection with the head-office. The store is therefore able to: see the new designs ready to be shipped, receive visual merchandising information, make replenishment reviews and update theoretical stocks.

Our work

During the project we were equally involved in design and UX as much as in the app construction. The final result is a hybrid multi-platform mobile app developed in PhoneGap, Backbone y Ruby on Rails.

The app stands out from the rest of the products and software management solutions available on the market for its simple visual user interaction.


See new information about products

The app allows its users to have a look at the new designs before they arrive so that they can get visual merchandising information and prepare for the price changes


Review replenishment orders

Work with optimized replenishment orders or request manually the products you need.



The application has an adaptive design available for different platforms and devices.